Aoife McCarthy | Vice President, Communications
Aoife McCarthy is a veteran communications professional, focusing on crisis communications and strategic campaigns. She served as the Communications Director at the U.S. Mission to the United Nations in New York where she oversaw the Press and Public Diplomacy section of the Mission, messaging the long-term communications priorities, as well as the outreach surrounding President Obama’s final appearance in front of the United Nations General Assembly.
Previously, Aoife served as the Director of Public Affairs for the U.S. Department of Energy, where she was the lead advisor to the U.S. Secretary of Energy on all strategic communications issues, as well as message development in key subject matter areas. In this capacity, Aoife also managed the Department’s press rollout for the Iran nuclear negotiations and the COP21 Paris climate talks. Aoife joined the Department of Energy as Press Secretary in March 2013 where she worked on the transition between Secretaries Chu and Moniz.
Aoife spent the 2012 election cycle serving as President Barack Obama’s spokesperson in Nevada. Prior to joining the campaign, Aoife served in the Obama Administration as press secretary for the Corporation for National and Community Service.
Previously, Aoife was at The Glover Park Group (GPG), where she focused on crisis communications, providing message guidance, press outreach planning and rapid response for a wide array of clients, including for the Toyota Motor Corporation during the auto company’s recall crisis in 2009-2010, as well as for the country of Georgia during the 2008 Russo-Georgian War.
Aoife joined GPG from Politico, where she covered the lobbying industry and worked as a general assignment reporter for the paper and website. She covered everything from health care, to student loans, to business legislation. Aoife also wrote the people column for Politico, “Suite Talk,” and wrote a variety of feature pieces, offering a more in-depth look at life on the Hill and on the campaign trail.
Prior to Politico, Aoife was an associate vice president for the public relations firm Financial Dynamics, where she conducted client polling, led focus groups across the country and authored polls across a range of subject matters, including for the 2006 midterm elections.
Aoife started her tenure in journalism at National Journal’s Hotline, where she covered the 2004 presidential election. As Poll Editor, she analyzed hundreds of polls from every federal race and wrote a weekly column, “Margin for Error.” Aoife launched Hotline's Consultant Database, tracking the client lists and records of the nation's political consultants.
Aoife started her career in politics at Kennedy Communications, where she conducted opposition research during the 2002 election cycle. She also authored the communications plans for a variety of state campaigns, which included everything from developing strategy to writing direct mail pieces. In this capacity, Aoife conducted work in more than 30 states.